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The Pickup
High profile real life meets digital heist for cash prizes.
Amazon wanted to drive audience engagement at multiple levels to promote the release of The Pickup.
We crashed SDCC with energy drinks before driving our mobile billboard to LA for people to geolocate it for a guaranteed reward.
Picked up by influencers and the press, our truck toured 9 locations and became the talent photo op at the premiere.
Amazon wanted to drive audience engagement at multiple levels to promote the release of The Pickup.
We crashed SDCC with energy drinks before driving our mobile billboard to LA for people to geolocate it for a guaranteed reward.
Picked up by influencers and the press, our truck toured 9 locations and became the talent photo op at the premiere.
