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Sonic 3
We projected Sonic and pals all over the streets of London in a real life chase to find Shadow.
Paramount wanted a launch stunt to celebrate that the third film in the franchise is even bigger and badder.
To combat FOOH fatigue, we wanted to bring Sonic and his friends racing to the premiere in London for real.
Two projection crews across four nights captured city landmarks and produced an epic piece of in-camera social content.
Paramount wanted a launch stunt to celebrate that the third film in the franchise is even bigger and badder.
To combat FOOH fatigue, we wanted to bring Sonic and his friends racing to the premiere in London for real.
Two projection crews across four nights captured city landmarks and produced an epic piece of in-camera social content.
