AR GAME DEVELOPMENT

LIVE IN 35 MARKETS

OVER 450K PLAYS

A Game of Nine Lives

To drive ticket sales for Puss in Boots: The Last Wish, Stellar launched Universal’s first ever Digital Gift with Purchase campaign.

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Brief

For the next adventure from everyone's favourite tabby, International Theatrical teams wanted a cool reward to include with Digital Ticket email confirmations.

Idea

We created a bespoke AR game so that cinema customers could help Puss battle obstacles and survive all his nine lives.

Execution

Distributed as a gift with purchase by 14 cinema chains across the world, this addictive game generated WOM and served as an incentive to boost ticket sales.

Brief

For the next adventure from everyone's favourite tabby, International Theatrical teams wanted a cool reward to include with Digital Ticket email confirmations.

Idea

We created a bespoke AR game so that cinema customers could help Puss battle obstacles and survive all his nine lives.

Execution

Distributed as a gift with purchase by 14 cinema chains across the world, this addictive game generated WOM and served as an incentive to boost ticket sales.

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