3D BILLBOARD

4 UK LOCATIONS

12K+ ENGAGEMENT

Growth is a Group Project

Fans went wild across the country for our Positivity Popup, a tongue-in-cheek biology assignment and celebration of all our unique quirks.

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Brief

Netflix wanted us to create an experience that leveraged fan love to drive conversation by tackling taboo subjects in an authentic yet tongue-in-cheek way.

Idea

We developed an Instagram 'floriscope' filter to help fans discover the new characters and their own flower to continue their personal growth project at home.

Execution

Each city's pop-up featured work from local artists with makeup and wildflower seed gifts along with diverse vulva cupcakes to celebrate every body’s uniqueness.

Brief

Netflix wanted us to create an experience that leveraged fan love to drive conversation by tackling taboo subjects in an authentic yet tongue-in-cheek way.

Idea

We developed an Instagram 'floriscope' filter to help fans discover the new characters and their own flower to continue their personal growth project at home.

Execution

Each city's pop-up featured work from local artists with makeup and wildflower seed gifts along with diverse vulva cupcakes to celebrate every body’s uniqueness.

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